Building Your Campaign

Building Your Campaign

When we're planning your communications strategy, we work to pinpoint the best places for your news. Our rich media database gives us an advantage over many other media relations agencies and helps us get results for you.

➢ Media Lists - We validate a list of your most relevant editors, reporters, writers and bloggers. We verify their key topics and monitor their coverage. This helps us tailor news pitches to them.

➢ Editorial Calendars – We sort through the topic lists and annual schedules for media coverage. They tell us what they will cover throughout the year, and we work with them to include our clients as success stories, product/services or thoughts.

What kind of campaign should you build?